The bulbs retail price of $ 10 LED lighting market next year outbreak
2012/11/22
Light Emitting Diode (LED) next year will accelerate the expansion of the lighting market value. To replace 40-watt (W) incandescent LED bulbs lowest retail price has reached $ 10 sweet spot of industry have been optimistic about the overall LED lighting market value is expected next year will be a significant climb supply chain vendors have the opportunity to rain equitably.

Philips Lumileds Asia Marketing Director Zhou Xuejun countries government policies help next year, the size of the LED lighting market is expected to accelerate growth, coupled with a gradual decline in the price of LED bulbs. Philips (Philips) Lumileds Asia regional director of marketing, said Zhou Xuejun, LED lighting industry growing strength of stronger next year the decline in the price of LED bulbs continued to flourish, the Governments policy support green energy concept three kinetic energy; which price will be close to the people LED lighting market growth factors, the most direct impact on replacement bulbs contains general indoor, outdoor street lighting and office lamp application market value, are expected to sharply upgrade.

Zhou Xuejun further pointed out that, except replace 40W incandescent LED bulbs retail reached sweet price, next year to replace 60W incandescent LED bulb price also very down to general consumers can accept the price, and because the total amount of light emitted, more suitable to play the role of indoor lighting, so the industry looks forward to even more shipments and market penetration.

However, despite the favorable market LED bulb price cut prices accelerate the expansion, but it also makes the supply chain industry gross profit shrunk, so how to compete for more orders to make revenue to expand growth and became a major focus of the industry urgently force. Zhou Xuejun that the LED lighting industry, for example, is bound to have introduced matching products in different applications market, in order to meet customer expectations and needs to take this puerile strategy, let the overall market scale further toward the high gross margins product forward.

In order to grasp the business opportunities in different applications market, the characteristics of LED lighting products shall be changed. Zhou Xuejun explained, general indoor alternative LED bulb main emphasis on affordable prices, outdoor street lighting LED bulbs need high reliability and high lumens per watt (lm / w) amount, rather than focus on energy-saving office LED lamps, Ko Yin Xingse and anti-glare. Product characteristics can meet the above application market requirements, including LED chips, modules and systems integration industry, are required to further product positioning is divided a finer order to seize market opportunities.

On the other hand, in the first half of 2012, mainland China LED lights standard case progress than expected, mainly due to subsidies undetermined, coupled with the European debt crisis affecting demand, LED lighting manufacturer in Taiwan for export has been hit hard. Have agreed with the Chinese mainland government subsidies tenders, coupled with recent political succession smoothly then cross the LED lighting market opportunities expected in 2013 is expected to reach 4 billion yuan scale.
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